The Attention Economy. Are You Scared It’s Killing Your Business, Your Brand and Your Sales Targets?
Last week, I logged into Facebook and found my head buzzing from the outrageous posts that filled my feed.
Within seconds, each new post I saw grabbed my attention, almost ripping my eyeballs from their sockets.
A man wielded a knife, drunk out of his ever-loving mind, and chopped off his friend’s penis. Afterward, he fed the meaty pulp to a nearby dog.
But my Facebook feed wasn’t filled with only violence and stupidity.
There was also a remarkable, heartfelt story of how a grandma saw the ocean. The first time in the old lady’s century-long life.
A story that gave me hope for humanity in these dark, attention-fueled times.
What Is The Attention Economy?
In the attention economy, these are the tales that businesses and brands must compete against.
And in a world where people’s time is valuable, businesses struggle to attract attention to their content and products.
The attention economy is a phrase that refers to the current state of the world, in which people are constantly assaulted by stimuli. And businesses, brands, and products must constantly compete for a customer’s attention.
This is especially true on social media, where people are constantly scrolling through apps, bored out of their minds, hunting for something funny, entertaining or outrageous to feed their short attention spans.
To get people’s attention, businesses need to come up with creative and attention-grabbing posts. They also need to be active on social media and respond to comments, questions and customer complaints quickly.