Business Advice

The Attention Economy. Are You Scared It’s Killing Your Business, Your Brand and Your Sales Targets?

Here’s the solution to save it and start making those sales

Photo by Carol Magalhães on Unsplash.

Last week, I logged into Facebook and found my head buzzing from the outrageous posts that filled my feed.

Within seconds, each new post I saw grabbed my attention, almost ripping my eyeballs from their sockets.

A video of Will Smith slapping Chris Rock at the Oscars. Memes about the incident, too.

A man wielded a knife, drunk out of his ever-loving mind, and chopped off his friend’s penis. Afterward, he fed the meaty pulp to a nearby dog.

But my Facebook feed wasn’t filled with only violence and stupidity.

There was also a remarkable, heartfelt story of how a grandma saw the ocean. The first time in the old lady’s century-long life.

A story that gave me hope for humanity in these dark, attention-fueled times.

What Is The Attention Economy?

In the attention economy, these are the tales that businesses and brands must compete against.