Netflix Owns The Night — The Streaming Giant’s Secret Mission to Rid the World of Sleep and Destroy the Human Body

The streaming giant knows sleep is its biggest competitor, and they’re scared you’ll go to bed without watching another episode.

Alex Bentley
5 min readApr 11, 2022


Photo by Victoria Heath on Unsplash

Netflix: “Sleep is my greatest enemy.”

In 2017, the official Netflix account on Twitter posted that bold statement. As you can see right here from their tweet.

It’s a tongue-in-cheek way of saying Netflix’s streaming service keeps viewers awake at night, watching just one more episode. And then one more. Until your eyes are bloodshot, blurry, and can’t stay open.

At this point, Netflix’s tweet is a running joke.

But a joke with merit.

For years now, Netflix has been on a “secret mission” to rid the world of sleep and destroy the human body while sacrificing your health and well-being.

You don’t believe me?

Then it’s best we dig into the research and see how Netflix has been disrupting its viewers’ sleeping patterns.

This Is How Netflix Owns The Night

Prime-time TV watching hours used to be between 8 and 11 p.m.

But with Netflix’s success, that’s shifted. In the modern digital age of Netflix, prime-time viewing hours got pushed back much later. With midnight to 2 a.m. as the sweet spot.

According to a Total Research Labs study…

“Prime-time viewing becomes more pronounced… highlighting that Netflix attracts late-night viewership.”

Although the research lab’s report came out in 2018, it still holds true today. Especially with Netflix seeing a diverse and fiercely competitive field from…



Alex Bentley

I write about crypto, personal finance, business & tech. Also, I publish a bit of humor to make you laugh.