Netflix Owns The Night — The Streaming Giant’s Secret Mission to Rid the World of Sleep and Destroy the Human Body

The streaming giant knows sleep is its biggest competitor, and they’re scared you’ll go to bed without watching another episode.

Alex Bentley
5 min readApr 11, 2022


Photo by Victoria Heath on Unsplash

Netflix: “Sleep is my greatest enemy.”

In 2017, the official Netflix account on Twitter posted that bold statement. As you can see right here from their tweet.

It’s a tongue-in-cheek way of saying Netflix’s streaming service keeps viewers awake at night, watching just one more episode. And then one more. Until your eyes are bloodshot, blurry, and can’t stay open.

At this point, Netflix’s tweet is a running joke.

But a joke with merit.

For years now, Netflix has been on a “secret mission” to rid the world of sleep and destroy the human body while sacrificing your health and well-being.



Alex Bentley

I write about crypto, personal finance, business & tech. Also, I publish a bit of humor to make you laugh.