It’s Official. Medium Is Now A Social Media Platform.
With their newest design, Medium has transformed into a full-fledged social media site.
I don’t blame the Medium.com devs.
“Stickiness” is what keeps users on a platform.
And it doesn’t matter if that platform focuses on writing or something else. The goal for any website or app is usage and engagement.
And what better way to increase stickiness than create a user interface that encourages users to post and engage with content.
Over the last few years, Medium has slowly progressed into what it is today.
With their new design, the writing platform has transformed into a full-fledged social media site. I saw it coming. Many other seasoned writers on the platform had seen this coming, too.
With yesterday’s announcement, “A Better Medium.com” on their 3 Min Read blog, it’s now official.
I’ve seen members—mostly writers—speaking to how the “Better Medium” reminds them of Twitter’s desktop interface. There’s no denying the comparison.
In my opinion, Medium looks cleaner.
More organized. And more focused on what matters.
