How This 1 TikTok Hashtag Is Boosting Book Sales For Authors

And how authors can capitalize on this rising trend

Alex Bentley
3 min readOct 12, 2021


TikTok + Books = Engaged Buyers

You might be familiar with TikTok.

The fastest growing social network in existence.

Where users create short-form videos to share within the app. A lot of the videos you’ll discover on TikTok are of ordinary people, like you and I, who dance to music tracks. But creative dance videos aren’t the only thing you’ll find on the platform.

There’s a niche for almost everything imaginable. Makeup tutorials, lip-syncing, arts and crafts, fashion. Practically anything you can think of.

And as of 2021, over 2 billion people in over 200 countries have downloaded the app. Which is about 20% of the world’s population.

And TikTok users are highly engaged. And they love to spend. That’s why it consistently ranks as the second-biggest app for consumer spending.

So marketers or anyone who sells a product—such as authors—should take notice.

And for authors, there’s one hashtag that is skyrocketing book sales in the US and across the globe.



Alex Bentley

I write about crypto, personal finance, business & tech. Also, I publish a bit of humor to make you laugh.